Isabel Toledo stopped producing seasonal collections in 1998.
The first thing that must be decided is if online sales are a primary or simply corollary part of your revenue. If you are going to be pursuing brick & mortar boutiques then you have to create two larger collections a year. That means that your e-commerce strategy is supportive of your main effort of promoting and selling in September & October and February & March and must be created with that in mind. If however you plan to make the web your primary source of income the factors that shape your approach are how much money and help you have to make your clothes. The two approaches discussed in the preceding paragraph are a possibility as are online collaborations with boutiques or accessory producers. Whatever is decided upon the brand must do detailed, conservative mathematical projections of profits. If you overestimate your expenses and underestimate your profits and it still works then it is a viable strategy. The only option that is not an option is to not have any online sales presence. To not take advantage of the internet is foolish and simply unacceptable for every brand. It's the 21st Century, not the 20th act like it.
An Edun dress created exclusively for Net-A-Porter.